Find out why your website isn't ranking.

An SEO audit is a structured evaluation of everything that affects how a website ranks in search engines. It reviews technical health, on-page content, site architecture, Core Web Vitals, crawlability, indexability, and increasingly AI answer-readiness. The goal is to find what's limiting your search visibility and turn it into a prioritized list of fixes. A good audit measures your site the way Google and AI engines actually experience it, not how it looks to a visitor, so you can address issues that quietly cost you organic traffic, rankings, and leads.

Most ranking problems come down to a mix of technical and content issues rather than one cause. Common culprits include slow Core Web Vitals, missing or duplicate metadata, weak internal linking, crawlability and indexability errors, thin content, and a lack of authority or backlinks. Google also weighs relevance and user experience heavily. If it can't crawl your pages efficiently, understand what they're about, or trust that they'll satisfy the searcher, it won't rank them. An SEO audit isolates which of these factors is holding you back.

A technical SEO audit examines the foundations that let search engines crawl, render, and index your site. It covers page speed and Core Web Vitals, mobile-first readiness, XML sitemaps, robots.txt, canonical tags, structured data, HTTPS security, redirect and broken-link checks, indexation status, metadata, and site architecture. The output is a prioritized list of technical fixes ranked by impact: the issues most likely to be suppressing your search visibility, addressed before cosmetic ones.

Most businesses should run a full SEO audit once or twice a year, with lighter monthly checks on rankings, Core Web Vitals, and crawl errors. Audit more often if you publish frequently, run a large or e-commerce site, migrate platforms, or notice a sudden drop in organic traffic. Search engines update their algorithms constantly and technical debt accumulates quietly, so periodic audits catch regressions early, before they compound into lost rankings and revenue.

Yes. Website speed is a confirmed Google ranking factor, measured through Core Web Vitals as part of the page-experience signals. Slow-loading pages increase bounce rates and reduce conversions, and on mobile, where most searches happen, speed matters even more. A site that loads in under 2.5 seconds gives both users and search engines a reason to stay. Improving page speed by optimising images, reducing render-blocking assets, and streamlining code is one of the highest-return technical SEO fixes available.

Core Web Vitals are three metrics Google uses to measure real-world user experience: Largest Contentful Paint (LCP), which tracks loading speed; Cumulative Layout Shift (CLS), which measures visual stability; and Interaction to Next Paint (INP), which gauges responsiveness. Together they form part of Google's page-experience ranking signals. Good scores, an LCP under 2.5 seconds, CLS under 0.1, and INP under 200 milliseconds, indicate a fast, stable, responsive page and help both rankings and conversions.

Schema markup, also called structured data, is code added to your pages that tells search engines exactly what your content means, not just what it says. Using the shared vocabulary from Schema.org, it labels entities like your organization, products, articles, FAQs, and reviews. This unlocks rich results such as star ratings, FAQ dropdowns, and sitelinks, and makes your content far easier for AI answer engines to understand and cite. Structured data is one of the most direct ways to improve both search appearance and AI visibility.

Internal links connect your pages to one another and do three important jobs. They help search engines discover and crawl your content, they distribute authority (link equity) from strong pages to the ones you want to rank, and they guide visitors to related content, improving engagement. A clear internal-linking structure signals which pages matter most and how your site fits together. Weak or missing internal links leave important pages orphaned, harder to find, and less able to rank.

Crawlability is how easily search engine bots can access and move through your website's pages. Search engines discover content by following links and reading your XML sitemap; if a page is blocked by robots.txt, buried too deep in your architecture, or unlinked entirely, it may never be crawled. Good crawlability means your important pages are reachable, well-linked, and free of technical barriers. Without it, even excellent content stays invisible, because a search engine can't rank a page it can't reach.

Indexability is whether a page, once crawled, is eligible to be stored in a search engine's index and shown in results. A page can be crawlable but not indexable, for example if it carries a noindex tag, a conflicting canonical, or is flagged as duplicate. Only indexed pages can rank. An SEO audit checks indexation status to ensure your valuable pages are eligible to appear, and that thin, duplicate, or private pages aren't accidentally competing or diluting your visibility.

Answer Engine Optimization is the practice of structuring content so it wins direct-answer placements: featured snippets, People Also Ask, and voice search results. Instead of only targeting a ranking position, AEO formats content as clear, concise answers to specific questions, supported by structured data. As search shifts toward zero-click results that answer queries on the page itself, AEO helps your brand occupy that answer space above the traditional links, where a growing share of attention now lives.

Generative Engine Optimization is the practice of making your brand and content easy for AI systems to understand, trust, and cite. As tools like ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews answer questions directly, GEO focuses on clear entity definitions, well-structured content, factual consistency, and authority signals so these engines quote you by name. It's the natural evolution of SEO for a world where AI increasingly sits between your audience and your website.

Yes. AI search engines read your website much like traditional crawlers, but they weigh clarity and structure more heavily. They parse your text, headings, structured data, and the entities you mention to understand what your business is and what you're authoritative about. Clean HTML, descriptive headings, schema markup, and content written as clear answers make your site far easier for AI to interpret and cite. Sites that are disorganized, thin, or hidden behind heavy JavaScript are harder for AI engines to read and reference.

AI answer engines favour sources that are clear, credible, and easy to extract. They look for well-structured content that directly answers the question, consistent factual signals, recognizable entities, and markers of authority and trust (E-E-A-T). Structured data, concise definitions, and a clean technical foundation all increase the odds of being quoted. In practice, the same fundamentals that earn featured snippets, clarity, structure, and authority, also make a site more likely to be cited in AI-generated answers.

Google uses mobile-first indexing, meaning it primarily crawls and ranks the mobile version of your site. Since most searches now happen on phones, a site that's slow, cramped, or hard to tap on mobile loses both rankings and customers. Mobile optimization covers responsive layouts, fast mobile Core Web Vitals, readable text, and thumb-friendly navigation. If your mobile experience is weak, it caps your visibility everywhere, because the mobile version is the version Google judges.

Yes, though indirectly. Broken internal links waste crawl budget, break the flow of authority between pages, and create dead ends that frustrate users and raise bounce rates, all signals that can weaken rankings over time. Broken outbound links make content look neglected and less trustworthy. While a single broken link won't tank your site, a pattern of them signals poor maintenance to both search engines and visitors. Fixing broken links and redirect chains is a quick, high-value SEO housekeeping task.

SEO is a compounding investment rather than an instant switch. Quick technical wins, such as fixing Core Web Vitals, metadata, or crawl errors, can show movement within a few weeks. Meaningful gains in rankings and organic traffic typically build over three to six months, and competitive terms can take longer. The timeline depends on your site's starting health, competition, and how consistently you improve. A structured audit accelerates results by directing effort to the highest-impact fixes first, instead of guesswork.

It's a fast, automated scan of what's publicly visible on your homepage: meta tags, headings, structure, mobile readiness, indexability, and more. It's directional and honest, but a full manual audit goes deeper into content, competitors, Core Web Vitals, and off-page authority. Think of it as an instant health check that shows where to look; the hands-on review is where we map the exact fixes and the fastest path to results.